HUMANIZING BRAND EXPERIENCE:
Insights

The Humanizing series begins with research and insights, taken from surveys that answered by focus groups to help us learn the needs and struggles of various groups in their usage and interactions with varying brands and institutions along with their respective functions and services. I designed these questionnaires to mimic the Humanizing series look and feel, to maintain continuity but also to express the end goal, to humanize our users, beyond the numbers and the statistics, and to tell their story.