The Path to Health toolkit
The Path to Health toolkit was an important tool for the B2B2C marketing team to better connect and help Dental Professionals aid in the discussion of oral health, while also positioning Philips soundly in the oral healthcare market as a knowledgeable partner. From the chair side guide to help educate patients in the chair about their oral health to tear pads with visitation notes as well as follow up materials to help guide in better oral health habits, the toolkit helps to bridge the gap between Philips and the end consumer.
Digital Chair side Guide
The digital chair side guide is a downloadable pdf with an interactive menu and navigation system to easily switch between pages and chapters to quickly access patient conditions as well as treatment options with stunning visuals to clearly demonstrate the discussion points.
Tear pad
The Path to Health tear pad features areas for the dental professional to make notes on the visit as well as recommendations for the best Philips products that might best address the conditions of the patient.
Mirror peel-n-stick
The mirror peel-n-stick is utilized to help patients remember to take care of their oral health whenever they look in the bathroom mirror, with notes from the visit as well as notes made by the patients, with routines they know they can stick to and follow.
