HUMANIZING CUSTOMER EXPERIENCE:
Financial Services Edition,
Volume 2

The Humanizing Customer Experience: Financial Services Edition, volume 2 is in its 2nd year of annual publication produced by Monigle, with over 120 pages of rich content, driven by Monigle partnering with American Banker to conduct research on the customer experience within the Financial Services industry. This research turns to data, which then leads to analysis and insights. This ultimately guides us to an understanding that healthcare brands can do a better job of connecting to the guest on a human level, by better understanding what the guest needs are. I was able to utilize learnings from the HBE Health Care Edition to create and improve the layout for the Humanizing Customer Experience: Volume 2 from previous year. This led to a more unified look and feel between the two books produced within the same calendar year, presenting information in a clean and efficient way, but still staying exciting and visually appealing to a broad audience.